Comparing Buffer and Cloud Campaign

Overview

Cloud Campaign is a powerful Buffer alternative that is great for bloggers that want to increase exposure by recycling their top content on social media, as well as, businesses and agencies that want to iterate on their campaign by using analytics and artificial intelligence as a feedback loop.

Buffer is a fantastic scheduling tool for marketers looking fosr an easy-to-use platform that supports one click scheduling over other's blog posts using their chrome extension.

Feature Breakdown

Cloud Campaign logo gray Buffer Logo
Starts At $39 / month $10 / month
Monthly Cost $199 for 5 brands $149 for 5 brands
Free Trial 14 Days 14 Days
Limited Free Plan
Scheduling Content
Supported Platforms

Weekly Schedules
Drip Schedules
Content Recycling
Content Library
Dynamic Posting
Weather Triggers
Trend Triggers
Analytics
Live Feed
Deep Historical Analytics coming soon
Post Type Analysis
Export as CSV
Content Generation
Recommendation Engine
Auto-Import via RSS
Browser Extension
Media Types Image | GIF | Video Image | GIF | Video
Agency Features
Manage Mulitple Brands
Client Approvals
White-Labeled
Multiple Users

Cloud Campaign makes social media scalable.

A Home for Your Content
A Home for Your Content

Store all of your creative assets in a library with unlimited storage. No more shared Dropbox folders or emails back and forth.

Each brand has its own workspace keeping your content library clean and organized.

Categories
Tag your content so you can later schedule, filter, or track analytics by category.

Auto-Import
Automatically fill your content library with a blog, YouTube channel, Shopify store, or any other data source.

Collaborative Workspace
Work together with your own team or your clients to build the perfect content piece.

Store all of your client's creative assets in a library with unlimited storage. No more shared Dropbox folders or emails back and forth.

Each brand has its own workspace keeping your content library clean and organized.

Publish with Ease
Publish with Ease

Schedule social media posts ahead of time using one of our robust schedule types. Post consistently using a weekly schedule, recycle posts over time using a drip schedule, or dynamically trigger posts based off of the weather or trends.

Weekly Schedule
Simply choose the day and time you want to post each week then load up a queue with all of your content. Posting consistently helps build a brand and increase overall exposure.

Drip Schedule
Drip content out over time. A social media post is typically seen by less than 5% of your followers. Recycling content increases exposure without the additional time or cost overhead associated with creating more content.

Dynamic Triggers
Trigger posts based off of the weather or Twitter and Google Search trends. Dynamically triggered content has an 89% higher engagement rate.

Schedule social media posts ahead of time using one of our robust schedule types. Post consistently using a weekly schedule, recycle posts over time using a drip schedule, or dynamically trigger posts based off of the weather or trends.

Lead Conversations at Scale
Lead Conversations at Scale

Improve customer loyalty and build a community by responding directly to comments and mentions.

Customers want to use a communication channel that's convenient for them. Not responding to social media comments can be a missed opportunity.

Improve customer loyalty and build a community by responding directly to comments and mentions.

Customers want to use a communication channel that's convenient for them. Not responding to social media comments can be a missed opportunity.

Generate 1-Click Client Reports
Generate 1-Click Client Reports

Building in-depth client reports has never been easier. Aggregate audience and post analytics for all of your linked accounts in one easy to read report.

Link your Google Analytics to see how your social media efforts are effecting your overall web strategy.

ROI Metrics
Enter your marketing spend to see ROI metrics such as cost per engagement, cost per impression, and cost per follower.

Historical Analytics
View analytics for the specified period as well as historical analytics for the 12 months prior to get holistic view of the social accounts.

Website Analytics
Track key website metrics month over month and see if you're attracting the right website visitors using our proprietary social traffic scoring.

Building in-depth client reports has never been easier. Aggregate audience and post analytics for all of your linked accounts in one easy to read report.

Link your Google Analytics to see how your social media efforts are effecting your overall web strategy.