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Overview
Accounts
Insights
Web
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From Until

{{accountAnalytics.selectedAccount.platformType.toLowerCase().capitalize()}} Account

Overview of All Accounts

View the progress of all of your accounts on social media. Post engagement and impressions are broken down by day and graphed over time. Any cost metrics include total counts from all social media accounts and website traffic, if applicable.

Account Analytics

Analyze each social media account at a more granular level, including follower trends and individual post performance.

Change accounts using the dropdown in the header.

Post Insights

See what type of posts work best for each of your social media accounts, including the optimal time to post and average engagement.

Change accounts using the dropdown in the header.

Website Analytics

Website Traffic
Social Acquisition

From a high-level, understand how social media is affecting your overall website traffic. View total website traffic and analyze sessions directly attributed to social media.

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Marketing Spend

{{clientReport.costPerEngagement}}

Cost per Engagement

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Cost per Exposure

{{clientReport.costPerFollower}}

Cost per Follower

Followers Aggregate Followers: {{highlevelAnalytics.noData ? 'TBD' : highlevelAnalytics.numFollowers}} {{highlevelAnalytics.deltaFollowerPercent}}%

TBD

Follower Change

Change:

New Followers:

Lost Followers:

Followers

It looks like we don't have any historical follower analytics.

This Period
Historical
Post Performance

It looks like we don't have any post analytics. Please try a broader date range.

Total Posts

Engagement

Likes: {{highlevelAnalytics.numLikes}}

Comments: {{highlevelAnalytics.numComments}}

Shares: {{highlevelAnalytics.numShares}}

Clicks: {{highlevelAnalytics.numClicks}}

Likes: {{highlevelAnalytics.numHistoricalLikes}}

Comments: {{highlevelAnalytics.numHistoricalComments}}

Shares: {{highlevelAnalytics.numHistoricalShares}}

Clicks: {{highlevelAnalytics.numHistoricalClicks}}

Followers Follower count at the end of the selected time period.
Total followers: {{accountAnalytics.followersGraph.noData ? 'TBD' : accountAnalytics.followersGraph.totalFollowers}}
{{accountAnalytics.followersGraph.deltaFollowerPercent}}%

TBD

Deltas

Delta:

New Followers:

Lost Followers:

It looks like we don't have any historical follower analytics. Please try a broader date range.

This Period
Historical

It looks like we don't have any post analytics. Please try a broader date range.

Total Posts

Engagement

Likes: {{accountAnalytics.postAnalyticsGraph.numLikes}}

Comments: {{accountAnalytics.postAnalyticsGraph.numComments}}

Shares: {{accountAnalytics.postAnalyticsGraph.numShares}}

Likes: {{accountAnalytics.historicalPostAnalyticsGraph.numLikes}}

Comments: {{accountAnalytics.historicalPostAnalyticsGraph.numComments}}

Shares: {{accountAnalytics.historicalPostAnalyticsGraph.numShares}}

Insights

perform better than any other post type.
is the optimal post time for this account and post type.
This post type is {{accountAnalytics.postTypeInsights.mostEngagingPostType.percentMoreEngaging.toFixed(1)}}% more engaging.
You've posted this type of content {{accountAnalytics.postTypeInsights.mostEngagingPostType.numPostsOfGivenType}} {{accountAnalytics.postTypeInsights.mostEngagingPostType.numPostsOfGivenType == 1 ? "time" : "times"}} since {{accountAnalytics.postTypeInsights.recordedSinceFormatted}}.

Post Type Distribution

{{postTypeEngagementFocus}} by Post Type


{{postType.averageEngagement.avgComments.toFixed(1)}} Average Comments - {{((postType.averageEngagement.avgComments / accountAnalytics.postTypeDistributionGraph.maxComments) * 100).toFixed(1)}}%
{{postType.averageEngagement.avgShares.toFixed(1)}} Average Shares - {{((postType.averageEngagement.avgShares / accountAnalytics.postTypeDistributionGraph.maxShares) * 100).toFixed(1)}}%
{{postType.averageEngagement.avgLikes.toFixed(1)}} Average Likes - {{((postType.averageEngagement.avgLikes / accountAnalytics.postTypeDistributionGraph.maxLikes) * 100).toFixed(1)}}%

{{webTraffic.thisPeriod.pageviews}}

Pageviews {{webTraffic.pageviewsDelta.toFixed(2)}}%

{{webTraffic.thisPeriod.sessions}}

Sessions {{webTraffic.sessionsDelta.toFixed(2)}}%

{{webTraffic.thisPeriod.users}}

Users {{webTraffic.usersDelta.toFixed(2)}}%

{{webTraffic.thisPeriod.avgSessionDurationText}}

Session Duration (min) {{webTraffic.avgSessionDurationDelta.toFixed(2)}}%
Traffic Stats
Metric This Period Last Period Change
Pageviews {{webTraffic.pageviewsDelta.toFixed(2)}}%
Sessions {{webTraffic.sessionsDelta.toFixed(2)}}%
Users {{webTraffic.usersDelta.toFixed(2)}}%
New Users {{webTraffic.newUsersDelta.toFixed(2)}}%
Session Duration {{webTraffic.avgSessionDurationDelta.toFixed(2)}}%
Bounce Rate {{webTraffic.thisPeriod.bounceRate.toFixed(1)}}% {{webTraffic.lastPeriod.bounceRate.toFixed(1)}}% {{webTraffic.bounceRateDelta.toFixed(2)}}%
% New Sessions {{webTraffic.thisPeriod.percentNewSessions.toFixed(1)}}% {{webTraffic.lastPeriod.percentNewSessions.toFixed(1)}}% {{webTraffic.percentNewSessionsDelta.toFixed(2)}}%

Website Traffic

New vs Returning Users

{{webAcquisition.thisPeriod.social}}

Social {{webAcquisition.socialDelta.toFixed(2)}}%

{{webAcquisition.thisPeriod.direct}}

Direct {{webAcquisition.directDelta.toFixed(2)}}%

{{webAcquisition.thisPeriod.organic}}

Organic {{webAcquisition.organicDelta.toFixed(2)}}%
Social Acquisition
Channel This Period Last Period Change
{{socialAttribution.delta.toFixed(2)}}%

Social Traffic Score Read about how we score web traffic on our blog.

Social Channels

Campaign Results
Metric Value

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